CONFIDENTIAL INVITATION — 20 SEATS ONLY

THE SAUNA COACH FOUNDERS COHORT

12 Weeks. White-Glove Access. Measurable Results. Starts SEPTEMBER 2025.

From the desk of Ryan — The First Sauna Coach

Scottsdale, Arizona, 8-21-2025

Dear Friend,

If you own (or have access to) a sauna… and you know it could be doing more than making you sweat… this is the most important letter you’ll read all year.

Because in a few days I’m opening just 20 seats for a 12-week, hands-on Founders Cohort where I personally work with you to build a device-aware heat practice that fits your body, your life, and your goals—and we prove your progress with simple metrics (and optional labs).

This isn’t theory. This is me in your corner—nearly on-demand—plus a tight group of early adopters hungry to dial this in now, before the rest of the world wakes up.

• Near-Unlimited Access To Me for 12 weeks. Book fast 15-minute power sessions on my calendar almost any time I’m open. No gatekeepers. No “submit a ticket.”

• Weekly Live Group Call where I coach, troubleshoot, and lead guided in-sauna practice you can run the same day.

• Practice Library V1: Sleep, Metabolic/Detox, and Recovery sequences in 10/15/20-minute formats.

• Wearable-Guided Adjustments (HRV, resting HR, sleep). No wearable? No problem—we’ll use simple weekly check-ins.

• Optional Core Labs (CMP/CBC/Lipids/hs-CRP) ordered/reviewed by partner clinicians. You get Action Notes translated into simple steps.

• Founder Perks: lifetime discount on future programs or tuition credit toward Sauna Coach Certification.

Why “just sweat more” is failing you

Most folks crank heat and time and hope for the best. Some feel better. Some stall. Some quietly head the wrong way.

Why? Because saunas aren’t generic.

Dry vs steam vs FIR vs “full-spectrum” behave differently.

Your timing (relative to meals, training, bedtime) changes everything.

Your recovery markers (HRV/RHR/sleep) tell us when to push… and when to deload.

The same session that helps your friend can hamstring you.

The fix is not more intensity. It’s precision. A dose you can adapt to—progressed one variable at a time—with built-in deloads and guardrails. That’s what this cohort delivers.

The Unique Mechanism: Device-Aware Heat Practice™

I’m going to tailor your plan to the type of sauna you actually use (dry, steam, FIR tent/cabin, full-spectrum, lamp, blanket). Then we’ll steer by simple signals:

• HRV / Resting Heart Rate / Sleep Trends → week-to-week adjustments

• Subjective Check-ins (energy, mood, sleep quality, heat tolerance)

• Optional Core Labs (and GlycA for advanced cohorts later) to validate direction

We progress one knob per week (duration or frequency or contrast), schedule deload weeks, and keep safety rails tight. If your body says “not today,” we listen—and you still win.

What You’ll Get (and Use)

1) Near-Unlimited Access to Me (Without Chaos).

I open Power Blocks of back-to-back 15-minute calls multiple days/week. You can grab up to two quick sessions weekly—plus “urgent” tokens—so you never get stuck. (It feels unlimited because it is… within sane logistics.)

2) Weekly Live Call (60–75 min).

Training + Q&A + a guided practice you can run immediately (Sleep Reset, Metabolic Move, Recovery Reboot).

3) Practice Library V1.

Plug-and-play sequences (10/15/20 min) you’ll actually use inside the sauna. Breath, fascia/lymph, contrast choreography, cool-down scripts, hydration.

4) Wearable-Guided Tweaks.

We keep a rolling eye on HRV, resting HR, and sleep efficiency—then adjust your plan. No wearable? We use simple weekly check-ins.

5) Optional Core Labs (add-on).

CMP, CBC, Lipids, hs-CRP. Ordered and reviewed by partner clinicians; you receive Action Notes (plain-English guidance your coach—me—implements with you).

6) Your Week-12 Progress Report.

Before/after graphs (wearables; labs if you added them), the protocol timeline you ran, and your next-phase plan.

7) Founder Perks.

Locked-in lifetime discount on a future plan or credit toward Sauna Coach Certification. Early access to new tools (including our Member Assistant GPT).

You’ll Discover…

• The one sentence to repeat during minute 7–10 that calms over-amping and protects sleep later that night.

• Why steam at 120°F can feel harder than dry at 170°F—and how to use that to your advantage.

• The 3-minute cool-down tweak that flips the “tired but wired” switch for many people.

• The two-day rule that keeps HRV from tanking when life throws a grenade into your schedule.

• The neck-axilla sweep you’ll do in 60 seconds that often reduces “sauna head” for head-out tents.

• The only time contrast belongs in a beginner’s plan (and the sneaky way to add it without wrecking sleep).

• What to do when hs-CRP pops but you feel fine (and why that’s often good news).

• How to spot a device mismatch that makes you think you’re “heat-intolerant”… when it’s just the wrong tool.

Who This Is For

• You can access a sauna (home, gym, studio).

• You want sleep, recovery, or metabolic momentum—without guesswork.

• You appreciate data-guided coaching and you’re willing to log basics weekly.

• Bonus: you’re curious about coaching others one day (optional coach-candidate track; no commitment).

Who it’s NOT for: medical treatment, diagnosis, or supplement stacks handed out like candy. We coach. Our clinicians review labs and send Action Notes. Clean lines. Clear roles.

Two Ways In (Decide Now)

A) Founders — Coaching (No Labs)

Everything above except lab work. Perfect to prove progress with wearables and consistency.

Tuition: $1,000 pay-in-full or $550 over two payments 45 days apart.

B) Founders — Coaching + Core Labs

Same as A plus Core Labs at start and week 12. Clinician Action Notes included. (Lab fees typically paid to the lab; we’ll set you up.)

Founders Bonus: lifetime discount on future plans or credit toward certification tuition.

Only 20 total across both options. When we hit 20, doors close.

“Near-Unlimited Access” — How It Works (Plain English)

• Multiple Power Blocks weekly (15-minute sessions). Book as needed.

• You’re guaranteed two quick sessions per week, plus more if windows are open.

• One “urgent” token per month for time-sensitive issues.

• Async support in the community, with instant help from our Member Assistant (GPT) for common questions.

• Calls are focused and surgical: one outcome, 15 minutes, forward motion.

This gives you real access without burning either of us out.

The Founder Start-Right Guarantee

Join the Founders Cohort. Attend the first live call. Run your first two sequences. If you don’t feel you’re in the right place, email my team within 7 days of the start date and we’ll part as friends with a full refund of your cohort tuition. (If you opted for labs and already drew blood, lab fees are between you and the lab.)

I want the 20 people who lean in to being early adopters and pioneers.

If that’s you, I’ll meet you more than halfway.

How To Claim A Seat (Do This Now)

• Sign up for and attend the Sauna Masterclass

• Complete the 20-minute screener application call with Ryan (goals, sauna access, wearable, health flags).

• If accepted, you’ll receive a payment link and onboarding instructions.

Deadline: Applications close 9/15/2025 or when 20 are in—whichever comes first.

Straight Talk About What Happens After

• November 2025: We open Community / Group Coaching (education + live Q&A + Member Assistant GPT).

• January/February 2026: We launch Sauna Coach v1 and the Certification Cohort.

• Founders get first dibs—and the best deal—on everything that follows.

Frequently Asked (And Frankly Answered)

• Do I need a home sauna? No. Gym/studio access works. We adapt your plan to your device.

• What if I don’t have a wearable? You can start without one. We’ll use simple weekly check-ins.

• Are labs required? No. Core Labs are optional. If you add them, partner clinicians review and send Action Notes.

• Will you diagnose or prescribe? No. This is a coaching program with scientific level analysis.

• When are the live calls? We’ll set a time that fits the majority and post replays.

• Can I become a coach? If you choose. Founders get early access to the Certification Cohort (no obligation).

If your gut is saying “Yes—this is what I’ve been looking for,” trust it. Apply now. I’ll see your name come through.

To your sleep, recovery, and resilience,

Ryan

PS. To those who want to be in the First Sauna Coach Group!

This is the only time I’m offering near-unlimited access. After this cohort, I’ll be focused on scaling the program and training coaches. If you want me in your corner—directly—this is the moment.

P.P.S. There are only 20 seats. When they’re gone, they’re gone. Sign up for the Sauna Masterclass below, now!

Compliance note: Sauna Coach is a coaching program. Lab ordering and interpretation are provided by licensed partner clinicians; coaches do not diagnose or prescribe. Always seek medical care for urgent symptoms.